QR codes are all the rage these days.
And what is not to love!? The magic of connecting your real world experiences to the digital world.
Whether you're standing in front of a parking meter or sitting at a venue with friends, QR codes offer an opportunity to turn a fleeting moment into lasting connection.
However, most QR codes are bland black-and-white.
It has become an iconic visual cue to get folks to scan them...
With a couple of very significant downsides.
We write about this elsewhere, but suffice it to say that black-and-white QR codes are VERY easy to fake.
You create your very important graphic, QR code, link, etc. You may even pay for a "Dynamic QR code" per month!
I am nefarious. I come along with my own QR code stickers in various sizes...
And stick mine right on top of yours.
Easy peasy. Nobody knows the difference.
And now I get your users... instead of you.
That could spell all kinds of trouble for you or your users. Imagine they pay me instead of your parking provider...
Now I get their money and they get towed!
We are all used to the dull and boring black-and-white QR codes.
To the point that it can be a visual cue to "scan now."
That may be the only valid argument for using bland QR codes.
But that visual cue is honestly mistaken, because of the security risks above!
We need folks to be THINKING before they scan QR codes!
So free yourself from bland dullness and be a part of the future:
A connection between the real / digital worlds that is secure and pleases the eye!
Everyone in marketing knows that "brand is everything."
Don't you agonize over every square inch of your designs?
Making sure that the color schemes match? That your brand is identified properly?
So why leave that couple of inches in the QR code to suffer by itself?
Use the QR code scheming IN your design!
Make it pop. Build trust with your users.
Our QR code generator gives you all the tools you need to brand your QR codes!
AND IT IS FREE!!
So what are you waiting for!?
Make sure you are using branded QR codes from now on!
And let us know what we can improve 😄